> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.emailwiz.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Your dashboard explained

Your dashboard is the home screen of Wiz - it's what opens when you click **Wiz** in your Shopify sidebar. It's where you see how your emails are performing: revenue, engagement, and your pop-up sign-ups, all in one place.

![The Wiz dashboard, showing the KPI cards, flows table, campaigns table, and pop-up form performance](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/your-dashboard1-dashboard_ht4ttc.png)

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## The date range

At the top, a date-range picker sets the period for everything on the page. It defaults to **Last 30 days**. Change it to look at a different window - all the numbers below update to match.

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## The KPI cards

The cards across the top give you the headline numbers for the selected period:

| Card | What it means |
|---|---|
| **Attributed Revenue** | Total revenue Wiz's emails brought in. |
| **Conversions** | Number of orders attributed to your emails. |
| **ROI** | Return on investment - revenue relative to what Wiz costs. |
| **Emails Sent** | How many emails went out. |
| **Unique contacts emailed** | How many individual people received at least one email. |
| **Flows Revenue** | The share of attributed revenue that came from your automated flows. |
| **Campaigns Revenue** | The share that came from one-off campaigns. |

The **Flows Revenue** and **Campaigns Revenue** cards split your total revenue between your always-on flows and your manually sent campaigns.

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## The Flows table

Below the cards, the **Flows** table breaks performance down by flow (Welcome, Browse Abandonment, Abandoned Checkout, Post Purchase, Winback). For each flow you'll see:

- **Emails sent**

- **Open Rate** and **Click Rate** (with the underlying counts)

- **Conversions** and **Conversion value**

- **Status** - a green check for active flows, or an **Inactive** badge for ones that are turned off

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## The Campaigns table

The **Campaigns** table lists your individual campaigns, most recent first. Each row shows the campaign name, date, emails sent, open and click rates, placed orders, revenue, and a **Status** badge (**Sent** or **Scheduled**). Use the arrows below the table to page through older campaigns.

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## Email Collection Forms

The **Email Collection Forms** section reports how your sign-up pop-up is doing:

- **Impressions** - how many times the pop-up was shown.

- **Submitted Emails** (and **Submitted Phones**) - how many visitors signed up.

- **Form Submit Rate** - the share of impressions that turned into a sign-up.

- **Status** - whether the form is **Active**.

This is the quickest way to see whether your pop-up is capturing new contacts.

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## Common questions

**Why is a flow showing zero?**

It likely hasn't sent yet, or it's turned off. Check the **Status** column - an **Inactive** flow won't send until you activate it. See [Activating your emails](#).

**Which period do the numbers cover?**

Whatever the date-range picker at the top is set to - **Last 30 days** by default.

**What's the difference between Flows Revenue and Campaigns Revenue?**

Flows Revenue comes from your automated flows (like Welcome and Abandoned Checkout). Campaigns Revenue comes from the one-off campaigns you send yourself.