> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.emailwiz.ai/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # What is Wiz? Wiz is the first **email marketing agent** for ecommerce - an AI-native platform that runs your store's email marketing for you. It's not just another tool you have to learn and operate, and not an agency you have to brief and manage. Wiz is both: the technology *and* the team, in one. **Agency-grade email marketing, in-house.** --- ## What that actually means Most email platforms hand you a powerful tool - and then you still need *people* to run it: an agency, or an in-house marketer deciding what to send, writing it, designing it, and optimizing it week after week. Wiz closes that gap. It brings the underlying technology **and** the strategy and execution that normally require a dedicated team: - **It runs itself.** No team to hire, no agency to brief, no "what should we send this week?" Wiz plans, writes, designs, and sends. - **Agency-grade quality.** Wiz's planning engine is trained on the playbooks of top DTC email agencies - proven strategies behind $100M+ in sales and billions of emails - not generic templates. Its email design is informed by thousands of A/B tests across ecommerce. - **It knows your brand.** Everything is built from your actual Shopify store - your products, logo, colors, and language - so it looks and sounds like you from day one. Wiz powers **2,000+ Shopify brands**. --- ## What Wiz sets up for you From the moment you install, Wiz automatically builds a complete email system: - **Automated flows** - Welcome, Abandoned Checkout, Browse Abandonment, Post Purchase, and Winback - each with its emails already written and designed. - **A sign-up pop-up** to grow your list. - **AI campaigns** you can create in seconds for sales, launches, and announcements. ![The "Your email system is ready" summary listing the flows and pop-up Wiz built](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/what-is-wiz1-ready_2rbt3g.png) You're always in control: turn anything on or off, edit any email, or fine-tune the details whenever you like. --- ## What stays in Shopify Wiz works alongside Shopify, not on top of it. Your **discounts, products, and customers live in Shopify** - Wiz reads from them to build and send your emails, and creates your discount codes there. Nothing to migrate, nothing to duplicate. --- ## Two plans - **Pro** - self-service with AI features: you create and send with Wiz's tools. - **AI Agency** - Wiz plans, writes and sends your emails. You just approve. Both start with a **7-day free trial**. See [Plans & billing](#) for prices. --- ## Getting started New to Wiz? These guides walk you through the first steps: - [Setting up Wiz](#) - install and setup, step by step. - [Activating your emails](#) - turn your flows and pop-up on so they start sending. - [Your dashboard explained](#) - where you track your revenue and results. --- ## Common questions **Do I need to know email marketing to use Wiz?** No - that's the whole point. Wiz handles the strategy, copy, and design for you. You *can* edit anything, but you don't have to. **Will Wiz start emailing my customers right away?** No. After setup your emails are built but not yet sending. You turn them on when you're ready - see [Activating your emails](#). **Does Wiz replace Shopify's discounts or customers?** No. Your discounts, products, and customers stay in Shopify. Wiz uses them to create and send your emails.