> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.emailwiz.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Updating your branding

Your logo, colors, fonts, and language are set during onboarding, but you can change them any time from **Brand & Settings → Branding**. Before you do, it's important to understand *what* changing your branding updates - and what it doesn't.

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## Where to edit your branding

Go to **Brand & Settings → Branding**. The card here has two buttons.

![The Branding page with Edit branding and Regenerate flows](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/updating-your-branding1-brandi_stfx0j.png)

- **Edit branding** - opens your look & feel form to change logo, colors, fonts, and language.

- **Regenerate flows** - rebuilds all your flow emails with your current branding (see the warning below - this is destructive).

Clicking **Edit branding** opens the same **Brand's Look & Feel** form you saw during onboarding, with a live example email on the right.

![The Edit branding form](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/updating-your-branding2-edit-b_ncimfi.png)

Adjust your logo, brand name, language, font, button shape, and brand colors, then save.

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## The key rule: branding changes apply going forward

|| **Editing your branding only affects templates created from that point on** - mainly your **campaign templates** and the palette used by **AI-generated campaigns**. It does **not** restyle your existing flow emails.

So if you change your brand colors and then look at your Welcome or Abandoned Checkout emails, they'll still show the old colors. That's expected - those flow emails were already built.

**One exception to note:** the Branding page states that **logo changes will automatically update your email flows**. So a new logo may carry through to existing flows, while **color and font changes stay forward-only**. To be safe, treat colors and fonts as applying only to new templates.

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## Re-branding your existing flows

If you want your existing flow emails to pick up new colors or fonts, you have to rebuild them with **Regenerate flows**. You'll find this both on the Branding card and as a link at the bottom of the Edit branding form ("Want to regenerate your email flows with new colors?").

||| **Regenerating is destructive and can't be undone.** It **deletes your current flows, including any manual edits you've made**, and rebuilds them from scratch with your current branding.

Only use it when you're willing to lose your customizations. For the full walkthrough and warnings, see [Regenerating your flows](#).

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## Common questions

**I changed my colors but my flow emails look the same. Why?**

That's expected. Branding edits apply to new templates (campaigns and AI campaigns) going forward, not to flow emails that already exist. To restyle existing flows, use [Regenerating your flows](#).

**Will my new logo show up in my existing flows?**

It can. The app notes that logo changes automatically update your email flows - unlike color and font changes, which are forward-only.

**Do I need to regenerate my flows just to fix my colors?**

Only if you need the *existing* flow emails restyled. Remember that regenerating deletes any manual edits, so weigh that trade-off first.