> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.emailwiz.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Pop-up triggers & display rules

Wiz decides *when* to show your pop-up using a set of display triggers and suppression rules built on email-marketing best practices. This article explains those rules, how to change them, and - the most common question - why you might not see your own pop-up.

You'll find these settings on the **Flows & pop-up page**: expand **Pop-up**, then look at the **Pop-up - Triggers & Funnel** section below the preview.

![The Pop-up Triggers & Funnel rules, editable with the pencil icon](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/popup-triggers-and-display-rul_7rjiqd.png)

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## When the pop-up shows

By default, a visitor sees the pop-up when any of these happen:

- They **scroll 60%** of the page.

- **Exit intent** is detected (they move to leave the page).

- They spend **30 seconds** on the same page.

The scroll percentage and the time-on-page value are defaults you can adjust. Click the **pencil** icon on the rules card to change them.

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## When the pop-up is suppressed

To avoid nagging visitors, Wiz will **not** show the pop-up if:

- The visitor **closed it within the last 30 days**, or

- They **already submitted the form**, or

- They're already **identified as subscribed**.

These rules are what keep the pop-up from reappearing to people who've already seen or acted on it.

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## "Why don't I see my own pop-up?"

This is the most common question, and it's almost always one of the rules above working as intended. Run through this checklist:

1. **Is the Wiz app embed enabled?** The pop-up can only appear on your storefront if the Wiz app embed is turned on in your Shopify theme. This is set up during onboarding - if you're not sure, confirm it's enabled and saved. See [Setting up Wiz](#).

![Enabling the Wiz app embed in your Shopify theme](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/popup-triggers-and-display-rul_1f9h8e.png)

2. **Have you already closed it?** If you dismissed the pop-up in the last 30 days on that browser, it won't show again during that window.

3. **Have you already signed up?** If your email is already subscribed, or you submitted the form before, you're suppressed by design.

4. **Are you on an excluded page?** Check whether the page is in your excluded URLs - see [Excluding pages from the pop-up](#).

| **Tip:** To test the pop-up as a brand-new visitor, use a private/incognito window (or a different browser). That clears the "closed within 30 days" and "already submitted" state so the triggers fire fresh.

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## Common questions

**Can I make the pop-up show faster?**

Yes - click the pencil on the Triggers & Funnel card and lower the scroll percentage or the time-on-page value.

**Can I show it more than once to the same person?**

The 30-day suppression after a visitor closes it is there to protect their experience. Visitors who submitted or are already subscribed won't see it again either.

**It works in incognito but not in my normal browser.**

That's expected - your normal browser remembers that you already closed or submitted the pop-up.