> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.emailwiz.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Plans & billing

Your plan and billing details live in **Brand & Settings → Plan & billing**. This article explains what you'll see there and how Wiz bills you.

---

## What's on the Plan & billing page

Go to **Brand & Settings → Plan & billing**. Under **Your subscription** you'll see:

- **Active contacts** - your current number of active contacts, and the tier it puts you in.

- **Your plan** - Pro or AI Agency, its status, and the date it next **renews** (your next billing date).

- **Manage plan** - change your plan, or switch between monthly and quarterly billing.

- **View the pricing scale** - the full price list for every tier.

---

## The plans

Wiz has **two plans**, both priced by your number of **active contacts** (all your Shopify customers who haven't unsubscribed):

- **Pro** - Self-service with AI features - you create and send with Wiz's tools. Includes branded flows built and launched for you, the AI campaign builder and drag-and-drop editor, gamified pop-ups, and chat support.

- **AI Agency** - Wiz plans, writes and sends your emails. You just approve. Includes everything in Pro, plus a deep brand knowledge center, a monthly campaign calendar planned for you, every email written and designed on-brand, ongoing optimization of what works, and priority support.

Both plans start with the same **7-day free trial**. You choose your plan on the first screen when you install Wiz.

---

## Prices

Pro **starts at $29/mo** and AI Agency at **$99/mo**, for up to 2,000 active contacts. As your list grows or shrinks, **your price moves to the matching tier automatically**.

Only **active** contacts count. Suppressed contacts (unsubscribed, bounced, or manually suppressed) are not billable, which is why your active-contact number can differ from your total contact count. For the full breakdown, see [What counts as an active contact?](#).

Here's the full monthly scale:

| Active contacts (up to) | Pro | AI Agency |
|---|---|---|
| 2,000 | $29 | $99 |
| 2,500 | $44 | $129 |
| 3,000 | $50 | $149 |
| 3,500 | $56 | $179 |
| 4,000 | $63 | $199 |
| 4,500 | $75 | $229 |
| 5,000 | $80 | $249 |
| 5,500 | $90 | $279 |
| 6,000 | $100 | $299 |
| 6,500 | $106 | $305 |
| 7,000 | $113 | $312 |
| 9,000 | $127 | $326 |
| 10,000 | $132 | $331 |
| 10,500 | $150 | $349 |
| 11,000 | $163 | $362 |
| 11,500 | $169 | $368 |
| 12,000 | $175 | $374 |
| 12,500 | $188 | $387 |
| 13,000 | $200 | $399 |
| 13,500 | $206 | $405 |
| 15,000 | $207 | $406 |
| 16,000 | $228 | $427 |
| 17,000 | $240 | $439 |
| 18,500 | $253 | $452 |
| 20,000 | $265 | $464 |
| 21,500 | $270 | $669 |
| 23,500 | $276 | $675 |
| 25,000 | $282 | $681 |
| 26,000 | $288 | $687 |
| 27,000 | $319 | $718 |
| 28,000 | $325 | $724 |
| 29,000 | $331 | $730 |
| 30,000 | $338 | $737 |
| 31,000 | $344 | $743 |
| 32,000 | $350 | $749 |
| 35,000 | $356 | $755 |
| 37,500 | $363 | $762 |
| 40,000 | $375 | $774 |
| 45,000 | $388 | $787 |
| 50,000 | $413 | $812 |
| 55,000 | $450 | $949 |
| 60,000 | $500 | $999 |
| 65,000 | $550 | $1,049 |
| 70,000 | $600 | $1,099 |
| 75,000 | $650 | $1,149 |
| 80,000 | $700 | $1,199 |
| 85,000 | $750 | $1,249 |
| 90,000 | $800 | $1,299 |
| 95,000 | $850 | $1,349 |
| 100,000 | $900 | $1,399 |
| 105,000 | $988 | $1,787 |
| 110,000 | $1,040 | $1,839 |
| 115,000 | $1,092 | $1,891 |
| 120,000 | $1,144 | $1,943 |
| 125,000 | $1,196 | $1,995 |
| 130,000 | $1,248 | $2,047 |
| 135,000 | $1,300 | $2,099 |
| 140,000 | $1,352 | $2,151 |
| 145,000 | $1,404 | $2,203 |
| 150,000 | $1,456 | $2,255 |
| 160,000 | $1,700 | $2,699 |
| 170,000 | $1,850 | $2,849 |
| 180,000 | $2,000 | $2,999 |
| 190,000 | $2,000 | $2,999 |

**More than 190,000 active contacts?** The self-serve scale tops out at 190,000 - get in touch with our team and we'll sort out the right plan for you.

See the full, up-to-date scale on the [pricing page](https://www.emailwiz.ai/pricing) or via the **pricing scale** link on your Plan & billing page.

---

## Monthly or quarterly billing

- **Pay monthly** - billed every 30 days.

- **Pay quarterly (save 30%)** - you prepay 3 months at 30% off: the monthly price × 3 × 0.7 (the monthly price × 2.1), covering exactly **90 days**. Your renewal date is 90 days after the period starts and **never moves**. At renewal, your plan renews at the tier and plan you're on at that time.

Whichever you choose, your **AI credits reset every 30 days**.

---

## Changing your plan

You can change your plan, or switch between monthly and quarterly, at any time from **Brand & Settings → Plan & billing → Manage plan**.

![The Manage plan and Upgrade buttons on the Plan & billing page](https://www.emailwiz.ai/help-center/plans-billing-manage-plan.png)

- **Upgrades take effect right away** - moving to a higher tier, to AI Agency, or from monthly to quarterly.

- **Downgrades take effect from your next billing cycle** - moving to a lower tier or plan, or from quarterly back to monthly. There's no refund for the current period; only your next renewal changes.

On quarterly billing, a mid-period change is charged pro rata and your renewal date stays the same:

- **Switching from monthly to quarterly** - the unused part of your current month is subtracted: what you paid × days left ÷ 30.

- **Upgrading during a quarterly period** (a higher tier, or Pro → AI Agency) - you pay the price difference × days left ÷ 30 × 0.7, compared with the highest price you've already paid this period, so you're never charged twice for the same tier.

---

## The Shopify spending cap

When you start, Shopify asks you to approve a **maximum spending cap**. It's **a ceiling, not your bill** - it lets Wiz move your plan up or down without interrupting your emails. **Your actual charge always matches your plan, your billing period, and your active contacts.**

- **Monthly billing** - a **$3,000** cap.

- **Quarterly billing** - a **$6,000** cap. If you switch from monthly to quarterly, Shopify asks you to approve it then. It stays approved if you go back to monthly.

---

## Common questions

**Why is my Active Contacts number different from my subscriber count?**

Active contacts include everyone mailable, not only subscribers. See [What counts as an active contact?](#).

**Was I charged the full spending cap?**

No - see the section above. The cap is only a ceiling, not your charge.

**When is my next bill?**

Your Plan & billing page always shows your next billing date, next to your plan.

**How do I change my plan?**

Go to **Brand & Settings → Plan & billing** and click **Manage plan**. Within a plan, your tier follows your active contacts automatically.

**Is there a free plan?**

There's no free plan, but both plans have a **7-day free trial**. Wiz is free on Shopify development stores.