> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.emailwiz.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Plain text campaigns

Not every campaign needs a designed template. With **Plain text**, you write your own email from scratch in a simple rich text editor - no AI generation, no product blocks, just your words. It's great for personal, letter-style emails from the founder, quick announcements, or any message where a clean text email feels more genuine than a designed one.

You still get light formatting (bold, italics, lists, links, images) and personalization tags, and the email sends through Wiz like any other campaign.

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## Start a plain text campaign

In **Campaigns**, click **Create Campaign**, choose **Plain text**, and click **Continue**.

![The Create Campaign dialog with Plain text selected](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/plain-text-campaigns1-create-p_7clr77.png)

You land in the Campaign Editor with an empty body, ready for you to write.

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## Write your email

Set up the top of the campaign just like any other - choose your **audience**, write your **subject** and **preview text**, and check the **From** address.

![The plain text Campaign Editor with the rich text toolbar](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/plain-text-campaigns2-plain-te_q9v8qs.png)

Then write your email in the body. The toolbar gives you everything you need:

- Paragraph styles and headings

- **Bold**, *italic*, and underline

- Text alignment

- Bulleted and numbered lists

- Links and images

- **Personalization tags** - insert a contact's first or last name, and the unsubscribe link (see below)

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## Add the unsubscribe link (required)

Every campaign must give recipients a way to opt out, so Wiz **requires an unsubscribe link in every plain text email**. If one isn't there, the campaign **won't send** - you'll be prompted in the app to add it before you can schedule or send.

Add it from the **personalization tags** button in the toolbar: click it and choose **Unsubscribe**. Wiz drops in an unsubscribe link that's unique to each recipient.

![The personalization tags menu open, showing the Unsubscribe option](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/plain-text-campaigns3-unsubscr_1htqjzw.png)

|| **Why this is enforced:** an unsubscribe link is a legal requirement for marketing email and it protects your sender reputation. Wiz adds it automatically to its designed emails; in a plain text email you place it yourself, so we check it's there before sending.

Put it wherever fits your email - most people add a short line at the very bottom, for example *"No longer want these emails? Unsubscribe."* with the unsubscribe tag on the last word.

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## Send it

Once your unsubscribe link is in, you can **Send test**, **Save draft**, or **Schedule** the campaign - the same as any other. See [Scheduling & sending](#).

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## Common questions

**Why won't my plain text campaign send?**

The most common reason is a missing unsubscribe link. Every plain text email needs one - add it from the personalization tags button and try again.

**Where do I add the unsubscribe link?**

Click the **personalization tags** button in the editor toolbar and choose **Unsubscribe**. You can place it anywhere in the email; the bottom is the usual spot.

**Can I add images to a plain text email?**

Yes - the editor supports images and links. If you want a fully designed, template-style email instead, start a campaign with **Generate with AI** or **Start from template**.

**Can I still personalize a plain text email?**

Yes - use the personalization tags for the recipient's first and last name.