How the pop-up works
Your Wiz pop-up is the sign-up form that greets visitors on your storefront and collects their email (and optionally their phone number) in exchange for your welcome discount. It lives on the Flows & pop-up page as its own entry, right alongside your email flows.
Open Wiz → Flows & pop-up and expand the Pop-up row. You'll see it is made up of four steps.
The four steps
Step | What it does |
|---|---|
Opt-in Email | The main sign-up screen - your offer, the email field, and the sign-up button. This is the core of the pop-up. |
Opt-in SMS | An optional second screen that also asks for the visitor's phone number. |
Confirmation | The "thank you" screen shown after someone signs up (also called the Success step). |
Teaser | A small tab or reminder that can invite visitors to reopen the pop-up. Off by default. |
The count next to Pop-up (for example, 3 of 4) tells you how many steps are currently switched on.
Opt-in SMS is optional
You don't have to collect phone numbers. If you'd rather capture email only, simply turn the Opt-in SMS step off - the pop-up will work perfectly as an email-only sign-up form.
The Teaser is off by default
The Teaser ships switched off. You can turn it on if you want it, but nothing about your pop-up depends on it.
Turning steps on and off
Each step can be switched on or off individually - the same way you manage individual flow emails.
- In the expanded Pop-up list, find the step you want to change.
- Click the ⋯ menu on the right of that step.
- Choose Turn Off.
To switch a step back on, open the same ⋯ menu and turn it on again. An active step shows a green Active badge; a switched-off step shows an Inactive badge.
Before your pop-up can appear
Configuring the steps here isn't quite enough on its own: the pop-up only shows on your storefront once the Wiz app embed is enabled in your Shopify theme. That's set up during onboarding - see Setting up Wiz.
If your pop-up isn't showing, see Pop-up triggers & display rules, which covers the most common reasons.
Common questions
Do I have to collect phone numbers?
No. Turn off the Opt-in SMS step and the pop-up captures email only.
What's the Teaser for?
It's an optional reminder that can bring the pop-up back after a visitor closes it. It's off by default, so you only see it if you turn it on.
How do I change what the pop-up looks like or says?
Open any step's Edit → Edit Pop-up Template - see Customizing your pop-up design.
Updated on: 08/09/2026
Thank you!