> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.emailwiz.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
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# Creating a custom flow

Wiz generates your core flows for you - but you're not limited to them. With custom flows you can build your own automated email sequences for anything else: a post-purchase upsell series, a VIP thank-you for big spenders, a country-specific welcome, and more.

If you haven't read [The flow builder](#) yet, start there - a custom flow uses all the same building blocks.

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## Starting a new flow

1. Open **Wiz → Flows & pop-up** and click **Create Flow** (top right).

2. Give your flow a name and click **Continue**.

![The Name your flow dialog](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/creating-a-custom-flow1-name-y_18ak2sm.png)

Your new flow opens in the flow builder, where you build it out node by node.

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## Building the flow

**1. Set the trigger.** Click the **Flow Trigger** node and choose what starts the flow - who enters it, whether they can re-enter, any filters, and what removes them early. Every option is covered in [The flow builder](#).

**2. Add your emails.** Click the **+** between nodes and choose **Add Email**. The **Create Email** dialog opens with three ways to make the email:

![The Create Email dialog](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/creating-a-custom-flow2-create_n1j04a.png)

- **Generate with AI** - describe the email you want, and Wiz generates it in your branding. The more specific your description, the better the result - mention the occasion, the angle, and who it's for.

- **Start from template** - pick a template and edit it yourself.

- **Plain text** - a simple text-only email.

With the AI path you also choose:

- **What the email should feature** - a specific **Product**, a **Collection**, or **All Products**.

- **A discount** (optional) - enter a code or click **Generate random code**, set the value (percentage or fixed amount) and its active dates, or choose **No Discount**.

Click **Generate** and the email appears in your flow as a new Send Email node.

**3. Space the emails out.** Add **Time Delay** nodes between emails and set how long to wait - minutes, hours, or days.

**4. Save.** Click **Save** in the bar at the top. You can come back and edit the flow any time.

|| Give every email a delay before it. Emails with no delay between them send back-to-back.

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## After you save

Your flow appears on the **Flows & pop-up** page alongside the flows Wiz generated, with the same controls: a toggle to turn it on or off, and a **⋯** menu with **Analytics**, **Edit flow**, **Change name**, and **Turn off**. Check that its toggle is on when you're ready for it to start sending.

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## Common questions

**How many emails can a custom flow have?**

Add as many Send Email nodes as your sequence needs - each with its own delay, design, and on/off toggle.

**Can Wiz write the emails for me?**

Yes - choose **Generate with AI** in the Create Email dialog and describe what you want. Every generated email uses your store's branding, like the rest of your Wiz emails.

**Can I duplicate an email I already like?**

Yes. In the builder, open the **⋯** menu on a Send Email node and choose **Duplicate**, then edit the copy.

**What triggers can custom flows use?**

The same triggers as every flow: New subscriber, Product viewed, Checkout started, Placed order, or a custom **Shopify Flow trigger**. New triggers are added regularly - if you need one that isn't there, message our team through the chat.

**Can I rename a flow later?**

Yes - **⋯ → Change name** on the Flows page.