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# Contact statuses

When you open **Manage contacts** from the Contacts page, Wiz sorts your list into four groups by **status**. This makes it easy to see who's subscribed, who isn't, and who can't be emailed at all.

![The Manage contacts view with the status tabs](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/contact-segments-and-statuses1_1ns0jgo.png)

Each tab shows a **count** and the **percentage** of your contact base it represents (for example, "1,895 contacts in this segment - 93% of your contact base"), so you can see the shape of your list at a glance.

|| **A note on wording:** Wiz labels these as "segments" in this view, but they're simply your contacts grouped by **subscription status** - not the audience segments you pick when sending. To choose who a campaign or flow actually goes to (using your Shopify segments), see [Choosing your audience](#).

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## The four email marketing subscription statuses

**Subscribed**

People who have opted in to your marketing emails - they ticked the newsletter box, signed up through your pop-up, or otherwise gave consent. This is your core marketing audience.

**Not subscribed**

Typically customers who checked out or placed an order on your store but **didn't tick the subscribe box**. They're in your account, but they never explicitly opted into marketing.

Depending on where your customers are, not-subscribed contacts can often still receive marketing and transactional emails - especially order-related or abandoned-checkout emails, and even campaigns. What's allowed depends on each country's regulations, so we can't promise exact behavior for every contact.

|| In some cases, depending on local consent rules, not-subscribed contacts can still be included in campaigns. What's allowed varies by country, so check what applies where you send.

**Unsubscribed**

People who opted out of your marketing emails. They won't receive marketing sends, and only the contact themselves can opt back in - see [Suppressing & unsubscribing contacts](#).

**Suppressed**

Addresses that can't receive marketing email - this covers everyone who unsubscribed, was manually suppressed, or bounced.

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## Common questions

**Why isn't everyone in "Subscribed"?**

Because being in your account isn't the same as opting in. Customers who bought without ticking the subscribe box land in **Not subscribed**, not Subscribed.

**Do suppressed and unsubscribed overlap?**

Unsubscribed contacts are part of the broader suppressed group - the **Suppressed** status covers everyone who can't receive marketing email, whether they unsubscribed, were manually suppressed, or bounced.

**How do I change a contact's status?**

Use the **⋯ menu** on each row - the available actions depend on the contact's current status. See [Suppressing & unsubscribing contacts](#).