> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.emailwiz.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Activating your emails

After setup, Wiz has built all your flows and your pop-up - but nothing is sending yet. This is deliberate: **installing Wiz never emails your customers automatically.** You stay in control until you switch everything on.

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## Turning your emails on

When you first open the Flows & pop-up page, you'll see a banner at the top and every email marked **Pending Activation**. Click **Activate** to turn on all your flows and your pop-up at once.

![Before activation, with the Activate button](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/activating-your-emails1-before_roe8m9.png)

Once activated, the banner turns green, your emails show an **Active** badge, and Wiz begins sending automatically based on what your customers do.

![After activation](https://storage.crisp.chat/users/helpdesk/website/-/5/b/e/f/5bef2745dfd6dc00/activating-your-emails2-after-_11xsw86.png)

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## Good to know

- **You can turn things off individually.** If you'd rather not run a particular email or flow, you can disable it - see *Turning individual emails on and off*.

- **Campaigns are separate.** Activation covers your automated flows and pop-up. One-off campaigns are created and sent on their own, and require a connected sending domain.

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## Common questions

**Will activating email my existing customers right away?**

Flows send based on actions from that point on - for example, someone joining your list or abandoning a cart. Activating doesn't blast your whole customer list; that's what campaigns are for.

**I activated but my pop-up isn't showing.**

Check that the **Wiz app embed** is enabled in your Shopify theme (see *Setting up Wiz*, Step 2). The pop-up can't appear without it.